In July 2001, Dulce de Leche M&M's were introduced in five markets with large Hispanic populations: Los Angeles, San Diego, Miami, Florida; Mcallen-Brownsville, Texas; and San Antonio, Texas. The flavor never became popular with the Hispanic community, who preferred existing M&M's flavors, and it was discontinued in most areas by early 2003.


  • The commercial Hypnosis was made to promote the product, and most likely only aired in the aforementioned places where they were sold.
  • In 2017, M&M's made the very different Caramel M&M's. That succeeded.
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