Green (formerly Ms. Green) is the spokescandy for multiple M&M's flavors, and debuted in the commercial "Green's Arrival" on January 12th, 1997. She was the first female spokescandy character.
Appearance
Green is an anthropomorphic M&M with black eyes, defined black eyelashes, dark green lipstick, and light green skin. She also has small buttons on her white gloves, which she has had since her debut.
Prior to 2022, her design had not changed since her debut. Green had peach skin, and sported a pair of white, heeled go-go boots with silver buckles, shaped like the M&M's "M" logo. After her 2022 redesign, she now wears tennis shoes and has light green skin as opposed to the peach skin she had before.
Personality
Ms. Green is an outward character, and always has something to say. Usually out to impress, she is highly self-aware, which keeps her looking the best she can. Never seen far from the boys, Ms. Green is slightly bothered by their lack of confidence. She often steals the spotlight due to their attentiveness.
2022 Character Change
In 2022, Mars, Incorporated introduced a significant redesign for the M&M's characters, including the beloved Ms. Green. This change was part of a broader initiative to modernize the characters, making them more representative of contemporary society and promoting inclusivity.
The announcement on January 20, 2022, detailed how the makeover was aimed at providing the characters with "a fresh, modern take" and "more nuanced personalities to underscore the importance of self-expression and power of community through storytelling." Mars stated that as the world changes, their characters should evolve as well.
Ms. Green, one of the most iconic M&M's characters, underwent a noticeable transformation. Prior to 2022, Ms. Green had peach skin and wore white, heeled go-go boots with silver buckles shaped like the M&M's "M" logo. In the redesign, her skin was changed to light green, and she swapped her iconic boots for casual tennis shoes. This change was part of an effort to reflect her "effortless confidence" in a more laid-back style. The transition from peach to light green skin was also in line with a broader color palette refinement across all M&M's characters, aiming for a more universal and contemporary look.
The redesign of Ms. Green was part of a larger overhaul that included changes to other characters as well. The brown M&M's high heels were lowered to a more sensible height, and other characters received new footwear with subtle tweaks to their appearance, such as refined shapes and slightly tinted arms and legs matching their candy shell. These changes were introduced to make the characters more inviting and inclusive.
In addition to the visual changes, the characters' personalities were also updated. Ms. Green, known for her self-awareness and outgoing nature, now has a more inclusive and friendly demeanor. The redesign aimed to emphasize her confidence without the previous overt focus on femininity and sexuality, which had been a point of contention among audiences. This change was part of a broader effort to reduce the sexualization of female mascots and promote a more progressive representation.
The redesign sparked significant discussion online. Many praised the changes as a step forward in reducing the sexualization of female characters and promoting inclusivity. Others, however, felt that the removal of the go-go boots was a critique of femininity and the expression of female sexuality. Despite the mixed reactions, the redesign achieved its goal of bringing the characters into a "more dynamic, progressive world," and has kept the conversation about representation and inclusivity alive.
The updated M&M's characters, including Ms. Green, were rolled out across digital marketing platforms and were gradually incorporated into the brand's packaging throughout the year. The rebranding effort, emphasizing self-expression and community, aimed to ensure that everyone feels invited and part of the M&M's crew, thus reflecting the evolving values of today's society.
- ↑ Ms. Green describes herself.