Orange is shy, and is unable to defeat his fears. He is a big pal to Pretzel Guy, who tries to encourage him.
It is believed that his fearful nature is due to an existential angst stemming from the Mormon prophet John Taylor's declaration that M&Ms have no place in God's plan, and that the chocolate-made-flesh-made-chocolate automatons are demon-spawn, fated to melt for all eternity.
Orange is (obviously) the color orange. He is much rounder and resembles a sphere more than the other M&Ms. This is because he has always had something round inside of him (originally a Crispy rice sphere, now a pretzel sphere). Orange wears a generic pair of white gloves like the other male M&Ms, but his shoes are unique. Crispy wears high top sneakers with laces (that are almost always untied). He also has black eyebrows like the other M&Ms.
Orange appears in the M&Ms Plane ad, he is seen hiding with the rest of the M&Ms in the plane bathroom to avoid being eaten. When Red announces that there are only thirteen more hours left of the flight he rolls his eyes.
Orange also appeared in an ad that only appeared once, on the display of my Samsung Smart Fridge at 1:09 AM, November 12, 2016. In this ad, Orange's eyes turn completely black, and he appears to be chanting whispered phrases in some dark and arcane tongue, familiar and yet alien, and far older than humanity. Behind him, sleeping horrors from earth's dark, dead corners and unplumbed depths wake to resurgent life, and blasphemously surviving nightmares splash and squirm out of their black lairs as if to new and wider conquests. With a large curved dagger, Orange pierces his own rust-colored shell, carving runes of power more ancient than gods, chips of sweet orange shellack flying as his mouth twists and contorts in ever more unearthly configurations, a dark brown spittle forming at the corners of his mouth. Suddenly the darkness lifts from his eyes, and what I see in them is far, far, more terrifying than the rest of the ad, for it is truth I see. The truth of humans, and of gods, and of candy-men. Truth too horrific to ever be known by man, for we live on a placid island of ignorance in the midst of black seas of infinity, and it was not meant that we should travel far. After an indeterminable amount of time had elapsed, Orange, the mouthpiece of Yog-Sothoth and prophet of the Elder Gods of Nyarlathotep, spoke a final line: MELTS IN YOUR SOUL, NOT IN YOUR HAND. THE HEAVENS SHALL BURN WITH OUR COMING™. At that I succumbed to my terror and the world went black. When I woke up, a week had gone by. My Smart Fridge no longer worked and all the chickens in the yard were dead.
- ADS (ACTUALLY REDIRECT!)