"The Blues" is a commercial from 1996, promoting the then-new blue M&M's.
Commercial First Aired: March 15, 1996
Commercial Last Aired: May 20, 1998
Voice of Yellow: John Goodman
Voice of BB King: himself
Voice of Director:
Voice of Red: Jon Lovitz
Blue M&M's: (singing) Yes it's true, we're totally blue, yeah!
Yellow: I wanna be in this commercial.
Red: You ain't gettin' this job because you're not blue!
Yellow: Great. Well look at that.
Red: Wow, they've even got B. B. King singing the blues.
Yellow: I wanna be blue.
Red: Wait! [Whispers]
B. B. King: (singing) I got the blues, man.
Red: Take me home, B. B.
Yellow: Hurt me, get funky!
Director: Cut, cut! They're not blue.
[Both Muffled Shouting]
Yellow: The blue M&M's?
Red: Mr. King ate them. One bite, saw it with my own eyes.
- R.I.P. B.B. King (2015)